Concept development and initial creation of a visual identity for a fashion label’s first launch collection. In defining the look and feel, cue was taken from the art of unfolding. A strong sense of materiality informed the design, using paper, raw concrete backgrounds, and strong, classical serif typesetting with a twist. This directive was integrated throughout every channel, be it digital, print or spatial, and applied in different and evolving shapes throughout subsequent collection-presentations.

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