The visual identity design for this Berlin based osteopathic studio circles around the idea of centered balance, which happens to be just the ticket for any osteopathic treatment. Creating a system of circles and dots that remind us of a cell structure or an energetic alignment adds a slightly abstract texture to the brand, yet convincingly approaches the theme of health and therapeutic balance. All print material is enriched with shiny uv-lacquer, a subtle reminder of the inner workings of this therapy. Online presence and branded practice will follow suit.

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