The directors of HET GELUID MAASTRICHT – a theatre and opera-collective from the beautiful city of Maastricht, The Netherlands – approached the studio for the creation of visuals. Within the bold design by ZUIDERLICHT the visuals seek to connect associations with the presented play or opera, yet at the same time they mystify: what is happening in these pictures? How does this relate to the context of the particular play? In defining their campaign strategy HET GELUID MAASTRICHT also redefines the way campaigning for theatre and musical productions is done. Needless to say, they are a force to be reconed with in the cultural landscape of the Netherlands and beyond.

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