The definition of bling could be no other than Swarovski. For the creation of the global visual merchandising program holiday season 2016, cue was taken from the dreamy golden balloon advertisement as created by the New York agency Laird+Partners. Subsequently, the brief led to display windows filled with bejeweled gifts and goodness, floating over a snowy urban skyline. Lots of gold, glitter and snowflakes, bringing shoppers in the mood to be inspired and snuggle up for winter in shiny style. In cooperation with LigaNova – The BrandRetailCompany

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