The van Gogh museum in Amsterdam attracts audiences from all over the globe. The immediate closeness to the works of van Gogh makes people charged with emotion. Something we want to remember. This simple fact lays the foundation of the sheer endless success of the van Gogh retail formula. Presenting merchandise for such large audiences asks for a diversified strategy. The studio was part of creating the museum’s retail experience, visual merchandising and retail development. .DAY Creative Business Partners developed the final designs of several of the museums ‘concept stores’.

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